Defending the Brand
Murray, Brian H.
Consumer Behavior
Wayne D. Hoyer & Deborah J. Maclnnis & Rik Pieters
Principles and Practice of Structural Equation Modeling
Unknown
Marshall W Meyer Rethinking performance measurement beyond the ...
Implementing Value Pricing: A Radical Business Model for Professional ...
Ronald J. Baker
Kellogg on Branding
Alice M. Tybout & Tim Calkins & Philip Kotler
The Accidental Sales Manager
Chris Lytle
Digital Impact
Ramsey, Geoff & Mayar, Vipin
AUDIENCE
Rohrs, Jeffrey K.
Forget Strategy. Get Results.
Michael Tobin
The Effective Manager
Mark Horstman
The Art of Digital Marketing: The Definitive Guide to Creating ...
Ian Dodson