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Business Analytics

Business Analytics

Data Analysis & Decision making 6e

John_Gerzema,_Edward_Lebar_The_Brand_Bubble_The_Looming_Crisis_in_Brand_Value_and_How_to_Avoid_It__2008

John_Gerzema,_Edw[..]

Michael R. Solomon Conquering Consumerspace Marketing Strategies for a Branded World 2003

Michael R. Solomon Conquering Consumerspace Marketing Strategies ...

Sebastian Klapdor (auth.) Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising 2013

Sebastian Klapdor (auth.) Effectiveness of Online Marketing ...

Publisher: Figure 1 Publishing

Reengineering Retail

Reengineering Retail