Emotion and Reason in Consumer Behavior
Chaudhuri, Arjun.
Neuromarketing
Renvoise, Patrick
Celebrity Tantrums!: The Official Dirt
Lisa Brandt
Erik Du Plessis The Branded Mind What Neuroscience Really Tells ...
Unknown
The Accidental Sales Manager
Chris Lytle
The Effective Manager
Mark Horstman
Forget Strategy. Get Results.
Michael Tobin
The Art of Digital Marketing: The Definitive Guide to Creating ...
Ian Dodson
AUDIENCE
Rohrs, Jeffrey K.
Kellogg on Branding
Alice M. Tybout & Tim Calkins & Philip Kotler
Digital Impact
Ramsey, Geoff & Mayar, Vipin
Implementing Value Pricing: A Radical Business Model for Professional ...
Ronald J. Baker