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Brand Relevance: Making Competitors Irrelevant

Daniel Goleman, Michael Maccoby, Thomas Davenport, John C. Beck, Dan Clampa, Michael Watkins Harvard Business Review on What Makes a Leader 2001

Daniel Goleman, Michael Maccoby, Thomas Davenport, John C. Beck, ...

Too Big to Know: Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest P

Too Big to Know: Rethinking Knowledge Now That the Facts Aren't ...

David Weinberger

Lawrence Friedman Go To Market Strategy Advanced Techniques and Tools for Selling More Products to More Customers More Profitably 2002

Lawrence Friedman Go To Market Strategy Advanced Techniques ...

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How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use!

How To Make Maximum Money With Minimum Customers: 21 Proven ...